The packaging of products we buy is a driving force in the choices we make when we are shopping. Bright colours, beautiful ribbons, soft wrappers and the font used on each product draws us in to make that purchase. Food Package Printing companies are keenly in tuned with our needs, wants and desires when marketing their services to various food manufacturers. Think about a recent time when you have been shopping at the local market. Which package did you look at, pick up and ultimately purchase? What was the process you used in making your choice? The food package printing companies review and analyse these details to prepare and create packaging that will entice you to make the much-desired purchase of the product.
With the use of technology, packaging can be utilised for encasing, wrapping, labelling and mailing products for delivery around the world. These packaging labels can be printed and used for food and nonfood supplies. With online and in-store ordering options, customers have many opportunities for their printing needs. These print choices can be digital, hand-drawn, silk screen or templates available from the printing company. Along with the design of the label, there are many options of paper for you to make. Yes, there are hundreds of businesses waiting to meet all of your food package printing needs.
The history of printing food package labels began with the mandates of providing consumers with nutritional information of the products they were buying and ultimately consuming. Printed food stamps date back to the early 13th century, peas and bread into bread dough (Fooducate, 2008). In the United States, the printed food label became necessary with the establishment of the Department of Agriculture and the Bureau of Chemistry, the predecessor of the Food and Drug Administration by President Abraham Lincoln in 1862 (Fooducate). These events launched a lucrative printing industry for food packaging manufacturing that has been in the making for over 100 years.
The demand for consumer information on food labels continues to increase with the advancement of food product disclosure. Food regulatory laws contribute to the mandated information for the label, thus affecting the creation and design of the final label product. The food labels do not have a uniform shape or size, lending itself to unique creations in the development of printing for each product. The ultimate purpose of printing a food label is to create the opportunity for buyers to make the best choices in purchasing food for their families.
The price of packaging will significantly affect the cost and quality of the food being bought in stores. The exotic and pretty printed labels create a higher price for the consumer of food products. These labels are made from paper, foil, polyethene film and plastic. Each type of food label creates a different image, price and experience for the person buying the food. For example, the paper might be used when marking fast food items like hamburgers, fries and drinks. The cellophane can be used when labelling candies and popcorn. The foil is used when marking labels for a variety of chewing gum. Plastic is an excellent choice labelling when ice is packaged for retail use. The type of label used on food products is equally as important as the material used to wrap the food items.
The United States Department of Agriculture (USDA) gives strict jurisdiction over the process of food labelling production. The USDA, “develops and economically adulterated meat, poultry, and egg products which ensure that all labels are truthful and not misleading” (fsis.usda.gov, 2017). These claims of guidance and protection provide consumers with the trusted information demanded by the standards established by the United States government. The food laws that had its roots from President Lincoln in 1862 have evolved to the extreme expectations we have grown accustomed to today.
The glitz and glamour we see in the food markets entice us to make the purchase of the food items we need and want. The informative labels have grown into an industry that has skyrocketed to a global event. We continue to nurture this fetish for bigger, better and brighter food product packaging and labelling.